Fashion week is coming "new species"

On October 8, 2023, the high-profile Spring/Summer 2024 Shanghai Fashion Week officially kicked off. At the same time, the 18th season of MODE Shanghai Fashion Exhibition officially organized by Shanghai Fashion Week was also held from October 8 to October 12. It was presented at Shanghai Changning International T1. The fashion show brings together the world's more than 300 high-quality brands and many original designer brands. The major brands focused on the exhibition and opened a "adventure" about fashion ". It is worth mentioning that,ROtt KRONLe Kuang ceramic headphones as fashion wearable equipment, also invited to appear in Shanghai Fashion Week MODE exhibition, refreshing!

As the core carrier of the "Asia's Largest Ordering Season" business section that Shanghai Fashion Week continues to create, MODE Shanghai Clothing and Apparel Exhibition has become a very appealing and influential international and domestic through professional, market-oriented operation, internationalization, and brand development paths. An order show.

When it comes to fashion week, the first thing that comes to mind must be clothing, shoes and hats, bags and jewelry. As electronic devices, few people can link them with fashion. The birth of Le Kuang Ceramic Headset is based on this. Starting from the "aesthetics of science and technology" and taking products as the carrier, ROTT KRON Le Kuang has created the world's first true wireless earphone with full ceramic sound cavity in order to pursue and present the new dimension of value of future wearable electronic products. ROtt KRON Le Kuang refused to only functional consumer electronic products, and always believed that the ultimate goal of technology is to serve life, and perfect products need to include their due humanistic attributes! Let the headset not only can call, listen to music, but also show personal taste, and fully interpret the "wear" attribute of wearable devices. Le Kuang has expanded the boundaries of fashion ecology and enriched the category presentation of SS2024 fashion show by "the power of one machine.

"Is this a headset?!" The "conspicuous bag" at the Mode exhibition"

As the only fashion earphone brand at the MODE exhibition, the lagom bag earphone that hit the eye at ROtt KRON's booth immediately attracted the attendees. "Are you selling bags?" is a beautiful "little misunderstanding" of visiting customers. After the introduction of the on-site staff, "This is actually a headset!" Customers couldn't help but marvel. After wearing and listening, "I didn't expect headphones to be designed like this" became the voice of most people.

Lily, brand director of ROtt KRON Le Kuang, and Anne, head of brand e-commerce, both mentioned in the interview that Le Kuang ceramic earphones, as wearable fashion electronic devices, not only stay at the functional level of the devices, but also dig out the real "wearable" attributes of wearable devices from the aspects of product appearance, material, value orientation and ecological mode. Rot KRON Le Kuang from Sweden, relying on its parent company Nolato (Norant)'s decades of exploration in the field of consumer electronics for nearly 100 years, started from the perspectives of design, materials and products, and cooperated with preferred brands, designers and artists to provide guests with brand-new ideas about wearable equipment.

ROtt KRONLeKuang Brand DirectorLilyLive media interview

"What's different?"

ROtt KRONLe Kuang's earphones now include Bang series all-ceramic earphones and Lagom series (six-point porcelain) bag earphones. The two series of earphones use in-ear ceramic sound chamber parts, and the ear handles are designed with calf horn. The Swedish concept of environmental protection and the Nordic Vikings horn hat elements covered, with a strong Nordic atmosphere.

Bang series of all-ceramic headphones, inspired by the natural landscape of Sweden. The coldness and softness of Northern Europe, the sensory experience of restraint and passion, and the harmonious coexistence of the city and the suburbs are all mapped into the product design. The sound cavity is made of 100% ceramic, which can restore the sound of gem to the greatest extent and enrich the sound level and texture. The ear stem part is made of Nolato's exclusive process--SurfaceTECH & ImageTECH.With plastic as the carrier, the wood texture, leather texture, carbon fiber texture, etc., which are visible in nature, are presented on the plastic to achieve a real touch. The Image TECH technology can be understood as painting on plastic, whether it is gradual color, or light and shadow effects, all can be realized on plastic, greatly exerting the potential of plastic as a material.

As the exposed display part of earphone wearing, the ear handle carries Le Kuang's understanding of "science and technology aesthetics" and gives full play to the "wearing" attribute of wearable devices, making earphone not only earphone but also earring, adding color to daily wearing.

Lagom series (six points porcelain) bag headphones, the product form and materials have a great innovation! Lekuang bag earphone breaks the formulaic combination structure of "earphone + charging bin + protective cover", combines the charging bin with the protective cover with the appearance decoration, returns the semi-open charging bin to its essence, satisfies the functions of earphone assembly and charging, and realizes the high unity of product pragmatism and appearance design. Moreover, the charging compartment, which integrates the charging assembly and the leather protective sleeve, makes the earphone and the earphone bag itself become the embellishment of daily life, and can have various changes in appearance, with both functional value and aesthetic value. At the same time, the six-point porcelain used in its sound cavity is another innovation point of the Lagom series. The six-point porcelain material formed by the fusion of 60% nano porcelain powder and 40% high molecular polymer is a new material developed by Nolato in Sweden and has been applied to consumer electronic products for the first time. The fusion of materials and raw materials makes the terminal headset products have the characteristics of "plastic-like lightness, metal-like durability, and ceramic-like affinity.

"Why ceramics?"

When it comes to ceramics, the concepts of porcelain bowls, fragile and brittle at home rush into the minds of most people. However, as the ceramic raw material of the sound chamber of Le Kuang ceramic earphone, it is nano-zirconium porcelain powder from nature, which is different from the common ceramics in life. Ceramics made of zirconium porcelain have the advantages of precious metals and can perfectly combine the "wear" and "equipment" attributes of wearable devices.

From the point of view of wearing, ceramics with the same origin of top luxury have jewelry luster, injecting new expressiveness into monotonous wearable equipment. As a 100 percent bio-friendly material that can be implanted into the human mouth and joints, the application of ceramic materials also greatly reduces the risk of skin allergies; from the perspective of equipment, ceramic, as an inorganic non-metallic material, will not interfere with the transmission and connection of signals. There is no risk of signal shielding, and the equipment responds quickly. This is also an important reason why all kinds of communication equipment favor ceramic materials after entering the 5G era.

At the same time, the application of ceramic materials has also greatly reduced the proportion of plastics used, contributing to green environmental protection and sustainability, and helping to achieve global carbon neutrality.

About Sweden Nolato

Founded in 1938, the Swedish Nolato Group, starting from polymer technology, has gradually developed a multi-field, multi-product line technology and business layout for medical technology, pharmaceuticals, consumer electronics, telecommunications, automotive, health and other global customers in selected industrial fields develop and manufacture polymer materials such as plastics, silicones and TPE, with more than 30 development and production units in Europe, Asia and North America. In addition, Nolato is one of the few companies in the world to master the leading precision injection molding ceramic products. Relying on Sweden's Nolato's decades of exploration in the field of consumer electronics, ROtt KRON Le Kuang has the ability to combine advanced ceramics with innovative technologies, create and write the future of wearable devices together with thousands of consumers with individual needs, and truly realize the brand proposition of "sublimation of science and technology into beauty.

In 2021, Nolato entered the Chinese market and established Nolato Beijing (Nolato Beijing) in Beijing, becoming an active participant in the consumer electronics industry. As Nolato China's innovative attempt in the field of consumer electronics, ROtt KRON Le Kuang combines Nolato's innovative materials, which have been deeply cultivated for decades, with the fashion trend of wearable equipment market, to jump out of the limitations of "parameter inclusion" and "product homogenization" and provide consumers with new consumption choices in the era of black and white earphone products.

In the mainstream of consumption with the gradual improvement of public aesthetics, consumers are no longer satisfied with the basic functional attributes of products, and are more inclined to choose things that can represent personal aesthetics and style. In the future, ROtt KRON Le Kuang will continue to adhere to the concept of "sublimation of science and technology into beauty". Through innovation in design, material and play, with "wearing attributes" as the origin, it will build unique "science and technology aesthetics" and "life aesthetics" for ROtt KRON Le Kuang users, add "material" for art design, and add "makeup" for sustainable fashion "!