Style By Sweden Sweden Flash Show | Embrace Diversification and Expand Nordic Imagination
2023Year4Month15Japan, China and Sweden Chamber of Commerce join hands20Home Swedish brand, in Shanghai Suzhou riverside light three-point libraryFotografiskaShanghai Pavilion, together to create aStyle by SwedenThe Swedish style flash show covers various fields such as Swedish fashion life, art design and architecture, and has a taste of the Swedish style from Scandinavia.
RED FRUITLe Kuang ceramic headphones as a Swedish companyNolatoIts brands were invited to participate in the exhibition, and many well-known Swedish brands suchVolvo, H&M, IKEAIKEA andElectroluxElectrolux, together with the product as the carrier, shared the understanding of Nordic design aesthetics and lifestyle to the guests, attracting a lot of attention.
Subversion of conventional wearable device form
InStyle by SwedenThe face-to-face conversation on the Swedish wind flash show showed us with our own eyes everyone's curiosity about Le Kuang headphones. Whether it'sBangSeries of headphones ceramic sound cavity, orLagomThe random charging bag of the series of earphones has broken people's imagination of conventional consumer electronic products, and the new experience it brings makes most people surprised.
This kind of surprise began to drive everyone to think, wearable devices can not only stay at the "device" level. When everyone stands in front of the mirror to try it on.RED FRUITWhen Le Kuang's products, a new possibility began to sprout. How to give full play to wearable devices "Wear Attributes”, yes.RED FRUITLe Kuang and many personality consumers, will continue to ask questions and practice.
Wearable properties of wearable devices
With the increase in the purchasing power of consumers and the increase in the number of products and brands available on the market, consumers are no longer satisfied with the basic functions of products. But in the field of wearable devices, consumer choice is not rich. The word "wearable" summarizes the so-called "wearable technology", but most of the common wearable devices now stay at the level of "technology" and fall into the vicious circle of parameters.
Moreover, subject to the play space of technology, some equipment manufacturers with "wearing" consciousness have begun to pay attention to the integration of technology and fashion, but they only "create a good-looking digital electronic equipment", change the color and selection of accessories, and change the wearing form of sensors. But with the increasingly close industrial integration of technology and fashion, are there any other possibilities for the future form of wearable devices besides the iteration of appearance design?
Aesthetic Definition of Porcelain Cavity
Leaning on SwedenNolatoDecades of exploration in consumer electronics,RED FRUITFrom the perspective of design, material and product, Le Kuang cooperated with preferred brands, designers and artists to provide guests with new ideas about wearable equipment.
The successful application of ceramic materials in earphones isRED FRUITOne of the reasons Le Kuang is so impressive at the event site.BangThe full ceramic sound cavity of the series headphones not only provides new possibilities for the color and texture of wireless headphones, but alsoROtt kRONLe Kuang's high score in material mining ability is reflected. Experience1500The all-ceramic material sintered at high temperature has the texture and luster of precious metals, and everyone praises "the real object is much more amazing than the picture".
And this new appearanceLagomSeries[six points porcelain™]Headphones, which use six points of porcelain material, is SwedenNolatonew materials developed60%nano porcelain powder+40%High molecular polymer fusion molding. The fusion of raw materials and materials enables the new products to achieve the characteristics of "plastic-like lightness, metal-like durability and ceramic-like affinity". The characteristics of a group of materials can be reconstructed, making a perfect balance between each other's strengths and complementing each other's weaknesses, stimulating each other's potential, realizing a "lighter and more durable" user experience and accurately expressing Sweden.LagomThe concept of "no more, no less just right" advocated by culture.
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In this event, there is no lackRED FRUITLe Kuang's products and ideas grow grass, and customers who place orders immediately. This is an accidental harvest, but it is also the inevitable result. A society that focuses on quality of life and encourages personalized choices, allowing and accepting people to choose products or services that are clearly differentiated. This freedom of choice also allows people to express themselves truthfully without being constrained and restricted by the mainstream as in the past.
When people can choose various products, services and lifestyles according to their own wishes and interests, these choices not only meet the actual needs, but also reflect people's inner aesthetic tendency. Through these choices, people build their own image, but also build a style of life.
AsRED FRUITLe Kuang Brand Manager RepresentativeDanIn this event speech said:“All we do is make technology more beautiful,RED FRUITLe Kuang hopes to wear the future wearable equipment with better materials, better design and better creativity.”. I hope that in the future, I can create a new future of wearable electronic devices with everyone in the artistic charm of nature and humanities in Northern Europe., really let the sublimation of science and technology into beauty.
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