ROTT KRON Le Kuang controls the fashion trend code and successfully breaks the TWS market.
There is no denying that currentlyThe post-90s and post-00s have gradually become the main consumers in various industries, and this kind of user groups often have their own independent personality, and their understanding of fashion trends is also very self. Therefore, homogenized products are often unattractive to them. Compared with the public aesthetic, those exquisite, personality, fashion "tide" can attract their attention.
Fashion Differentiation Can Achieve Breakthrough of Headset Products
For the development of the headphone market has been quite mature, even with wearable properties.TWS products are still in constant volume in terms of sound quality and parameters. There is no doubt that TWS Bluetooth headsets have fallen into the quagmire of homogenization. Although many brands want to break through in high-end, quality and fashion, there are few successful ones.
Compared with the traditional old brand, a new generation of headphonesROtt KRON Le Kuang, as a fashion earphone brand owned by Sweden's Nolante Group Network Company (Lovepac, Nolato), has grasped the password of fashion trend. Through the application of ceramic materials, it has realized the breakthrough of high-end and personalized earphones, bringing a fashion wind to the earphone market.
The core competence of ROtt KRON Lekuang's parent company lies in Polymer (polymer)-related products and applications, and ROtt KRON Lekuang has also applied black technology in this area to its ceramic earphones, realizing a breakthrough in material and quality of TWS earphones.
The natural geographical elements of Northern Europe, the humanistic atmosphere of the horn cap, and the high-end texture of ceramic materials makeROtt KRON Le Kuang Ceramic Headset has a unique degree of recognition. From material to appearance, to sound quality and comfort, it has realized self-innovation and made a new interpretation of wearable equipment, breaking the dull state of the earphone industry. In addition, ROtt KRON Le Kuang also uses the diversified matching and presentation of peripheral earphone products such as fashion earrings and bags, which undoubtedly fits the brand's personality attitude of "being born different, breaking the world by me.
The trend of science and technology is balanced Show a different personality attitude
ROtt KRON Le Kuang uses high-end ceramic materials with the same source of top luxury products to create a ceramic sound cavity of extraordinary quality. Because of the high density and high stability of ceramic materials, Le Kuang's ceramic sound cavity can achieve effective sound insulation and noise reduction, laying a physical foundation for the "sound of gems. In addition, in order to make the fashion trend of headphones full, ROtt KRON Le Kuang ceramic headphones have introduced a variety of gorgeous color matching. For example: the northern forest, Yang Yang early spring, neon magic, western tenderness, polar green light, blue mixed color, as well as "twilight Malibu" and "blooming" and other fashion color matching, for keen fashion users have more choice space.
In addition, the detachable earphone chain and advanced storage bag matched with the earphone enhance the performance of Le Kuang ceramic earphone in all aspects."Wear" attribute. Not only can it be used as earrings, necklaces and bracelets, but also can be used as a carrier for decorating small objects in daily wear, flexible use and playing with different personality styles.
Written at the end:
As a headphone product that is used every day now, if you only pursue the improvement of performance and sound quality, the limitation is very large. For the consumer groups who love fashion and advocate individuality, the homogenization of appearance design and the constant product material for thousands of years have greatly reduced the consumption desire of these users. AndROtt KRONLe KuangThe reason why ceramic earphones are a blockbuster lies in their correct grasp of the direction of fashion trends, playing with the beauty of science and technology, catering to consumers' demand for individual wear, giving users high-quality and high-value product experience, and becoming a successful model in the earphone industry.
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